Custom WordPress themes
Pixel-perfect conversion of your design into a lightweight custom theme, with ACF so your team can edit content without a developer.
Services
WordPress Development Services
I'm a freelance WordPress developer with 10+ years of experience. These WordPress development services cover custom themes, plugins and WooCommerce stores that your team can actually manage, built for remote clients worldwide.
Why me
A WordPress developer who ships themes and plugins
Most of my career has been inside WordPress: custom themes, plugins and WooCommerce stores for agencies and direct clients. I write the PHP myself, so you aren't stacking plugins to get something done.
You get one developer from first call to launch, clear estimates, and code that another developer can pick up later.
- 10+ years building WordPress sites, themes and plugins
- Built plugins for WooCommerce, anti-spam and AI chat
- Design-to-WordPress conversion that matches your mockups
What's included
What I build
Custom plugin development
New plugins, feature extensions and bug fixes for existing ones, written to WordPress coding standards with hooks, filters and a clean admin UI.
WooCommerce stores
Product filtering, role-based access, checkout rules and custom storefronts on top of WooCommerce, including child themes for Storefront.
Speed & performance fixes
Profiling slow pages, trimming plugin bloat, optimizing images and queries, and tuning for Core Web Vitals.
AI features for WordPress
Content-grounded AI chat and AI-assisted moderation added to your site, with privacy controls and a human handoff.
Maintenance & troubleshooting
Fixing broken layouts, plugin conflicts and e-commerce issues, plus responsive and cross-browser clean-up.
Approach
Custom code, not page-builder bloat
A theme built for your design loads only what it needs. That means faster pages, fewer plugin conflicts and updates that do not break the layout.
Where your team needs flexibility, I add structured fields so they can change copy, images and sections from the WordPress admin.
- Lightweight themes with no page-builder dependency
- Editable content through Advanced Custom Fields
- Responsive and cross-browser tested before launch
Proof
WordPress projects I've delivered
MDSports
Pixel-perfect WordPress conversion with advanced product filtering and fully editable backend.
E-Fenêtres Bois – Wooden Windows Online Store
A WooCommerce storefront for custom wooden window systems, with a product configurator entry point, testimonials and a quote request.
View live (E-Fenêtres Bois – Wooden Windows Online Store, opens in a new tab)
Role Membership Access for WooCommerce
A WooCommerce plugin that enforces role-based product visibility, cart access, and checkout restrictions.
View live (Role Membership Access for WooCommerce, opens in a new tab)
JRT AI Agent
An AI-powered WordPress support chat widget grounded by site content, with strong privacy controls and optional WooCommerce context.
View on GitHub (JRT AI Agent, opens in a new tab)Process
How a WordPress project works
- 01
Discover
We agree the goals, pages, plugins and content the site needs, and what is out of scope.
- 02
Build
A custom theme or plugin built against your design, working on a staging copy you can review.
- 03
Optimize
Speed, responsiveness, accessibility and security checks before anything goes live.
- 04
Launch & support
Deployment to production, a handover your team can follow, and optional ongoing maintenance.
Tools & technologies
- WordPress
- WooCommerce
- ACF
- PHP
- MySQL
- JavaScript
- jQuery
- Sass
- REST API
- Git
FAQ
Frequently asked questions
Do you build custom WordPress themes or use page builders?
Both are possible, but I specialize in custom themes written from your design without a page-builder dependency. That keeps pages lighter and easier to maintain, and Advanced Custom Fields lets your team edit content from the admin.
Can you build or fix a custom WordPress plugin?
Yes. I build new plugins from scratch, extend existing ones with new features, and debug or optimize plugins that are slow or conflicting. Role Membership Access for WooCommerce, JRT CommentShield and JRT AI Agent are plugins I have built.
Do you work with WooCommerce stores?
Yes. I have built WooCommerce storefronts, custom product filtering, and rule-based restrictions across product, cart and checkout, as well as custom-styled child themes.
Can you speed up my existing WordPress site?
Yes. I audit what is slowing the site down, such as heavy plugins, unoptimized images and slow queries, then fix the biggest issues first and report what changed.
I am outside the Philippines. Can we still work together?
Yes. I work remotely with clients worldwide, communicate in English, and reply to every enquiry within 24 hours.
Need a WordPress developer?
Tell me about your site, plugin or store and I'll reply within 24 hours with a realistic plan and estimate.
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